Short, unrealistic deadlines Give influencers an appropriate amount of time to craft their sponsored post, particularly when a creative element is involved.
JetBlue Instagram Sweepstakes Encounters Turbulence What Went Wrong This is the perfect example of a misguided marketing stunt.
The strategy was akin to assembling a lineup of the biggest and best and social media stars on the planet.
You can probably see where this is going.
She lost hundreds of thousands of subscribers and several major sponsorships.
As platforms, brands, creators, and even governing bodies attempt to define this new landscape, mistakes are bound to occur.