The company is phasing out its old one-click tool for a more advanced and more invasive Amazon Assistant.
Your profile is created automatically, whether you want it or not, and it contains comments, ratings, public Wish Lists, biographical information and other site interaction.
It lets you choose over 100 services.
This is a valuable tool for sorting through the clutter and adding some organization to your list making.
That said, in addition to its that lets you add items from anywhere on the web, you can use your phone's camera to send items directly to your account while out shopping.
Shopping scams are on the rise.